Sisley
Sisley Paris is a French family-owned beauty company, they are known for their high-quality products, the effectiveness of its natural key ingredients, and their sensory quality. During my research in Sisley, I found opportunities for them to rebrand their brand into a more inclusive brand for everyone and to recreate their brand voice to a more neutral tone to connect with today's gender-fluid thinking.
The logo shape is inspired by Sisley’s focus on biology development and extraction of natural materials from
plants and resembling plant cells.
The color palette is in a more neutral tone to connect with today's gender fluid thinking, and adding green represents their use of technology in biotech to extract elements from plants to create their natural products.
The graphic elements are extended from the logo form to resemble the plant cells and the cut-off part is the nucleus.
Instead of showing the product itself, I decided to use a silhouette for the product posters, which creates a feeling of mystery with a more neutral tone for the posters.