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Nikon

Branding

This rebrand for Nikon focuses on a core photography skill: utilizing negative and positive spaces. It encapsulates the essence of the visual storytelling through deliberate space manipulation, reflecting the artful balance inherent in the photographic medium. This concept evokes visual depth and sophistication, mirroring the artistry within a camera's lens.


Logo Reveal
Navigate the positive & negative spaces to create a logo reveal for Nikon’s new branding.
Logo Lockup
Utilizing the spaces between the characters to create balancing positive and negative spaces.
Commercial Board
Advertising Nikon by using the different treatments on the logo, showing the diverse possibility of usages on the new logo.
Product Posters
Utilizing the brand colors to create eye-catching posters to promote Nikon’s products.